been a pretty reflective moment as I have been trying to rearrange my life and my priorities and its not an easy take for sure. I'm trying to streamline my work and focus on certain areas and trying to remove all the negative aspects from my life. I got a headsup on a demo deal which I need to work on for my EssaiveE project. I also have to work on soundtracks for upcoming films. For the film side, I have Flutter which is due for shoot in a month's time and there are some issues to sort out.

Then there's Panorama, Purgatory and Myra V which is scheduled for September.

The objectives of course all count towards the formation of Toxic Tree as a full fledged company. There are currently huge plans in store which sound great but whether they can happen or not really depends on a lot of luck. I also hope that I can do a couple of music videos to rack up portfolio.

Here's my objective for 2012.

3 Music Videos
4 Short Films (Flutter wont be under Toxic Tree but I will incorporate it as part of our resume)
1 Demo/Album for EssaiveE.
At least 1 award.

All other soundtrack work will be marketed as singles.

If I can release the album by year end, then I will sign up for Reverbnation's fan reach programmes that will allow me more exposure to put out my stuff.

Hopefully if I can find collaborators and investors, we could even start a Toxic Tree Records by 2014.

The main focus for this year is to go forth and get heard. Make good films, send them out to festivals and hopefully win an award or two. That will be the only way to get recognition and its a great start. The plan is to get at least 500 fans on FB by year end and Im aiming for this to be entirely driven by social media sites.

It all starts now.
I think the main focus for 2012 is to get our name out and work hard and get as much done in our portfolio. Its a unique idea we are working on and its disappointing that I have heard people trying to steal this idea. But life goes on.

So from now its all about the short films and looking for clients, start indie and then slowly expand. And hopefully by then, we have enough substance to start looking for investors and then, there's no turning back.

Hope this goes well. It's the best chance I have to make something out of my life.